Colours
Color brings a design to life. It is used to express emotion and tone, as well as place emphasis and create associations.
Each of our primary brand colours were selected for their association to the sectors and technologies that they represent. The result is a rich spectrum of colours that brings our brand to life.
Primary
This palette’s primary colors are fuchsia, dark blue, deep green, burnt orange, teal, purple, and white. Of the three Primaries, Of the three Primaries, Fuchsia is one of universal harmony and helps to portray a practical, encouraging common sense and a balanced outlook on life. Blue is commonly associated with trust, confidence, and sincerity; it is also used to represent calmness and responsibility.
